While some beauty trends may come and go, there’s one thing that will never go out of style — taking care of your skin. Ingredient-led skincare is taking the beauty industry by storm. Alexia Inge, Co-Founder of Cult Beauty, explains: ‘We are entering an age of “skintellectualism” whereby consumers are adopting a much more investigative approach to their routines and are educating themselves about the best ingredients for every stage.’
Let’s learn what skin care ingredients that CAMURA uses to treat your skin!!
1. CAMU CAMU EXTRACT

Camu Camu (Myrciaria dubia) is a fruit tree found in the Amazon rainforest that grows cherry-like berries that are jam-packed with all kinds of powerful antioxidants — most importantly, Vitamin C. Camu Camu boasts one of the highest-ever natural and stable sources of vitamin C. To put things into perspective, Camu Camu boasts 30 times more vitamin C than an orange?. On top of its staggering vitamin C levels, camu camu features some other pretty amazing skin-friendly properties that have been shown to visibly brighten and revitalise skin.
?BENEFITS OF CAMU-CAMU EXTRACT?
i. FIGHT PIGMENTATION FAST
As Camu Camu is high in both vitamin C and niacin, it has a brilliant effect on melanin-producing cells, so any spots of sun damage or discolouration left behind by acne will fade over time.
ii. PROVIDES FANTASTIC ENVIRONMENTAL PROTECTION
Teamed with a high factor SPF, the vitamin C and flavanoids in Camu Camu provide a bolstered antioxidant defence against pigmentation-producing, wrinkle-inducing UV. It also shields against the skin-scavenging effects of pollution, as well as pollen, which experts recently revealed can lead to dry, itchy and inflamed skin.
iii. IT WILL GIVE YOUR GLOW BACK
Camu Camu treats hyperpigmentation and brightens your complexion, thanks to its high vitamin C and niacin content. When applied to your skin in a lotion, mask, or serum, it fades discoloration and dark spots. Plus, it helps to remove dead skin responsible for dullness, delivering a brighter, smoother, and more even complexion. Insta filter? What Insta filter??
iv. IT HELPS ERASE FINE LINES AND WRINKLES
According to dermatologists, vitamin C is essential for collagen synthesis. Vitamin C boosts collagen production which is responsible for the plumpness and firmness of the skin. Plus, it may help to preserve existing collagen. It also helps to shield against environmental damage and harmful UVA and UVB sun damage that, over time, lead to premature wrinkles and fine lines.
CAMURA PRODUCTS THAT CONTAINS CAMU CAMU??
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Skin Delight Treatment Set 2 in 1RM88.00
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Delight Serum 30mlRM168.00
2. ALOE BARBADENSIS LEAF EXTRACT

Aloe Barbadensis Leaf Extract, also commonly known as Aloe Vera, has been used for centuries for its health, beauty, medicinal, and skincare benefits. Aloe Vera is perhaps one of the most widely used herbal remedies for topical skin conditions. This is because the gel-like components of the plant are known to heal the skin from a variety of minor ailments. In fact, you might have even used aloe in the past for sunburn, minor cuts, or small abrasions.
?BENEFITS OF ALOE BARBADENSIS LEAF EXTRACT?
i. SOOTHES & COOLS
Aloe Vera is mainly used to help soothe irritated or mildly damaged skin. This effect is due to the cool abilities of the plant. Given that Aloe Vera is 99.5% water it helps to cool the skin and prevent heat becoming trapped in the skin.
ii. GREAT MOISTURIZER
Aloe Vera may help to prevent transepidermal water loss. Transepidermal water loss or TEWL occurs when water in the skin is lost to the environment and air, particularly in dry environments like heaters and air conditioners. It has been suggested that this ability to prevent moisture loss comes from glycosaminoglycans. Glycosaminoglycans (GAGs), are a class of sugar molecules that help bind moisture into the skin. Therefore, the GAGs found in Aloe Vera are what make this natural ingredient an excellent addition to a skin moisturizer.
iii. ORGANIC & NATURAL ANTIOXIDANT PROPERTIES
Aloe Barbadensis Leaf Extract may be able to protect your skin from the damage of free radicals. Free radicals are produced when the skin experiences oxidative stress. The main cause of oxidative stress is exposure to UV rays. Free radicals damage the skin cells and have been linked with an increased rate of aging.
iv. RICH IN VITAMIN C & E
Aloe Vera is rich in vitamins C and E, which are antioxidants that protect the skin from the damaging effects of environmental free radicals, such as UV exposure, pollution, and chemical irritants. Vitamin C also plays a role in the synthesis of collagen, the protein that gives your skin strength and durability. You can also find beta carotene in the Aloe Vera plant, which is a precursor to vitamin A. The concentration of Vitamin C and Beta Carotene in Aloe Vera is not significant enough to significantly improve the skin but may help to improve the overall appearance slightly.
CAMURA PRODUCTS THAT CONTAINS ALOE BARBADENSIS LEAF EXTRACT??
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Aloe Vera Gel Mask 400mlRM188.00
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Aloe Vera Cleansing Gel 500mlRM228.00
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Sun Protection SPF35 30mlRM98.00
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Delight Serum 30mlRM168.00
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Aloe Vera Gel Mask 200mlRM98.00
3. WITCH HAZEL EXTRACT

The witch hazel plant, Latin name Hammamelis virginiana, is a flowering shrub that grows wild throughout a good portion of North America and Asia. The leaves, bark, and twigs are processed to create a clear liquid that’s sold commercially as witch hazel. The plant extract itself is also used in topical ointments, although the toner-like liquid form is far more common for skincare and home remedies.
?BENEFITS OF WITCH HAZEL EXTRACT?
i. RELIEVES INFLAMMATION
Witch hazel contains many compounds with potent anti-inflammatory properties, including gallic acid and tannins. It also contains antioxidants that help prevent widespread inflammation and neutralize free radicals, which are disease-causing compounds that can build up in your body. Therefore, witch hazel could have far-reaching benefits and may be useful in the treatment of inflammatory-related issues, such as acne, eczema or psoriasis.
ii. FIGHTS ACNE
Thanks to its powerful anti-inflammatory properties, some research suggests that witch hazel could be useful in the treatment of acne. It can be applied directly to your face after cleansing or steaming for maximum effectiveness. It acts as an astringent, causing your tissues to contract to help shrink pores, while also soothing your skin and relieving inflammation. This may prevent acne-causing bacteria from infecting your skin.
iii. SOPS UP OIL
Witch Hazel is extremely antioxidant-rich with tannins, which act as a natural astringent on the skin that can help to sop up excess oil. It helps remove excess oil—making it a great option for oilier skin types.
iv. TIGTHEN PORES
Witch hazel is a rich source of constricting compounds that make the proteins inside skin cells come together. It’s an astringent, which can help tighten up pores (making them temporarily look smaller).
CAMURA PRODUCTS THAT CONTAINS WITCH HAZEL EXTRACT??
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Hydrating Rose Cleanser 180mlRM98.00
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Essensity Serum 30mlRM158.00
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Hydra Toning Lotion 500mlRM228.00
4. ANTHEMIS NOBILIS FLOWER EXTRACT

Anthemis Nobilis (Chamomile) flower extract is an extract from the flowers of the Anthemis Nobilis plant, otherwise known as the Roman Chamomile. There are two main varieties of Chamomile, the Roman chamomile (Anthemis Nobilis) and the German Chamomile (Chamomilla Recutita (Matricaria)). It is often used in skin care formulations for it’s soothing and anti-inflammatory effects. It has also shown to offer wound healing and natural skin moisturizing benefits to the skin. However, some people are allergic to this extract.
?BENEFITS OF ANTHEMIS NOBILIS FLOWER EXTRACT?
i. ANTI-INFLAMMATORY
Anthemis Nobilis flower extract has anti-inflammatory properties that may help soothe unhappy, irritated skin.
ii. ANTIBACTERIAL
Its antibacterial properties may help skin heal and help prevent acne. It’s not an acne treatment on it own but it’s a worthy addition to other acne treatment ingredients.
iii. FRAGANCE
Chamomile has a gentle fragrant scent that can enhance the product experience without adding unnecessary ingredients. This is a nice added bonus to this skin soothing ingredient. Many fragrance ingredients pose risks of irritation or allergic reactions but that isn’t the case with Anthemis Nobilis Flower Extract.
CAMURA PRODUCTS THAT CONTAINS ANTHEMIS NOBILIS FLOWER EXTRACT??
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Essensity Serum 30mlRM158.00
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Skin Essensity Treatment Set 2 in 1RM88.00
CAMURA provides world-class plant-powered, extraordinarily effective skincare with proven results. SHOP with Camura Beauty now to experience our high potency plant ingredients to awake the firmest, brightest, most youthful-looking skin ✨✨
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